Bentonville has been home to Walmart since Sam Walton purchased a store on the town square in 1950 and renamed it Walton's 5 & 10. The retailer continued a rapid growth, but Helen Walton wished to remain in Bentonville to raise the family, and thus by the time Walmart became the #1 Fortune 500 in 2002, it was still based in Bentonville. The Walmart "Home Office" now includes more than 20 buildings throughout Bentonville, specifically along Walton Boulevard (US 71B) in the western part of the city. In 2017 Walmart announced their intention to construct a new central headquarters in Bentonville, consolidating many of their employees to a more centralized campus. The impact from the Walmart Home Office is multiplied by the over 1100 prospective Walmart vendors who have established sales offices in the region.
The large number of satellite offices for companies of almost every industry means a large number of transplants from around the United States can be found in Bentonville. This phenomenon impacts the culture of Bentonville in addition to the city's economy.
Bentonville is home to a growing entrepreneurial scene, with co-working spaces and startup incubators being added quickly over the last 5 years.
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Fayetteville is the second-largest city in Arkansas, the county seat of Washington County, and the biggest city in Northwest Arkansas. The city is on the outskirts of the Boston Mountains, deep within the Ozarks. Known as Washington until 1829, the city was named after Fayetteville, Tennessee, from which many of the settlers had come. It was incorporated on November 3, 1836, and was rechartered in 1867. The four-county Northwest Arkansas Metropolitan Statistical Area is ranked 105th in terms of population in the United States with 546,725 in 2020 according to the United States Census Bureau. The city had a population of 93,949 at the 2020 Census.
Fayetteville is home to the University of Arkansas, the state's flagship university. When classes are in session, thousands of students on campus change up the pace of the city. Thousands of Arkansas Razorbacks alumni and fans travel to Fayetteville to attend football, basketball, and baseball games. The city of Fayetteville is colloquially known as the "Track Capital of the World" due to the success and prestige of the University of Arkansas cross country and track & field programs. The University's men's cross country and track and field programs have won a combined 41 national championships to date with the women's teams adding 5 national championships since 2015.
The city is the first in America to be awarded the designation of "Bike City" by the Union Cycliste Internationale (UCI), the world governing body of cycling. It was given the title in 2021 due to it not only hosting major UCI cycling events, but also its work in developing cycling through programs and infrastructure.
Fayetteville was named the fourth best place to live in the United States in the 2021 U.S. News Best Places To Live Rankings, and one of the best places to retire in the South. Forbes also ranked Fayetteville as the 40th-best city for business and careers in 2021. Lonely Planet named Fayetteville among its top 20 places to visit in the South in 2016. The city hosts the Walmart Shareholders Meetings each year at the Bud Walton Arena.